To increase awareness about Laughter Therapy, on the proposal of Shri Kishore Kuvavala Priyadarshni Academy organized a laughing competition on April 14, 1996 at Priyadarshni Park, South Mumbai, which received an overwhelming response with the participation of more than 700 people. Ms. Charu Singh, Chief Executive Officer of Priyadarshni Academy co-ordinated the event publicity and awareness with resultant wide coverage by print media as well as national and international TV networks, such as Doordarshan, Zee TV, BBC,   CNN,  ATN,   Sky TV,   NHK,  Japan and various cable networks all over the world. The Competition was co-sponsored by the Bank of Baroda at the behest of its Chairman & Managing

Director Shri K. Kanan. The Laughing movement gathered a tremendous momentum with this competition. Shri Kishore Kuvavala, Chairman, Priyadarshni Laughter Club International, organized another successful laughing contest on December 9, 1996 at the same venue, which further boosted the Movement.